I want to tackle the number one question I get asked from my clients: How do I get more people to engage with me and inquire about my services?

Every time someone asks me this, I immediately remember the first three or four years of my business. I kept wondering: What am I missing in my content? Why isn’t anyone jumping in on my offer and hiring me to do their website?

I had this lingering thought: How can I get people to inquire about my services without feeling like that pushy marketer everyone tells me I need to be?

The Turning Point That Changed Everything

It all shifted when I sat down for coffee with my very first client. We had met at a meetup, and she decided to work with me without even shopping around for other web designers. That got me curious.

I asked her, What made you decide to work with me without looking at other options?

Her answer changed everything for me:

I can see how deeply you care about helping me with this, and I want your help. The way you spoke to me hit home because I feel overwhelmed with everything I need to do to get my website up and running.

That’s when it clicked—I hadn’t been emotionally connecting with my audience.

Up until that day, I was showcasing my skills, highlighting my portfolio, and talking about how great my designs were. But I wasn’t speaking directly to my clients’ pain points. I wasn’t making them feel seen, understood, or reassured that I truly cared about helping them.

The Two Essential Shifts That Transformed My Business

Once I understood this, I completely changed my messaging and approach. And that’s when I went from struggling to get inquiries to booking clients three, four, even five months in advance.

Here’s what made the difference:

1. Speaking to Their Emotions, Not Just Their Logic

• Instead of only showcasing my skills, I started speaking to the struggles my clients were facing.
• I made sure my content reflected their fears, challenges, and what was holding them back.
• I used words they would actually say when describing their frustrations—this made them feel understood.

2. Showing That I Truly Care

• I shifted from selling to serving. My goal became to show up as someone who genuinely wants to help.
• I shared personal experiences, client stories, and real struggles so they could relate to me.
• Instead of pushing offers, I made sure my content felt like a conversation, not a sales pitch.

The Results? More Clients, Less Hustle

Once I made these changes, everything shifted. I went from barely getting inquiries to booking calls three to four times a week. Clients started reaching out, saying things like:

I feel like you’re talking directly to me. This is exactly what I needed to hear.

And that’s the goal—when people feel seen, they take action.

If you’re tired of posting without seeing results and want a simple, clear path to getting booked with clients, make sure to check out my Dream Client Toolkit. I’ll walk you through exactly what you need to do to attract dream clients. Grab your spot here!