The Power of a 90-Day Marketing Plan Over a 5-Year Business Plan
I know, I know—everyone talks about the importance of a business plan. But let’s get real for a moment. You don’t need a 5-year business plan to start landing clients and making your business profitable. What you need is a solid marketing plan. And not just any marketing plan—a 90-day marketing plan.
Let me tell you why a 90-day marketing plan is your new best friend.
Why 90 Days?
When you’ve got a 90-day plan, you’re giving yourself a specific, manageable time frame to dig in, execute your strategy, and gather real data on what’s working and what’s not. No more guessing games—just clear, actionable insights.
As an entrepreneur, you’re making decisions constantly. But when it comes to your marketing, those decisions need to be intentional and strategic. For example:
- What are you going to say to your audience to make them excited about your services?
If you’re a writer, maybe you’ve got a killer package for crafting brand stories that resonate. But how do you convey that value? How do you make your audience feel like you’re the perfect person to bring their brand voice to life?
- How will you communicate your message?
Are you more comfortable with the written word, or are you thinking about dipping your toes into video content? Perhaps you’re a web designer who creates stunning visuals—could a video walkthrough of your design process be just what potential clients need to see? Or maybe a blog series showing before-and-after transformations of your client’s websites?
- Where is your audience going to find you?
Is your crowd hanging out on Facebook, scrolling through Instagram, or maybe they’re professionals on LinkedIn? Figuring out where your ideal clients spend their time online is key. If you’re a web designer, are you showcasing your work on Instagram where people can instantly see your aesthetic and style? Or as a writer, are you sharing insightful articles on LinkedIn that establish you as a thought leader?
- How often will you share your message?
Consistency is everything. But without a plan, it’s easy to fall into the trap of posting sporadically or, worse, getting overwhelmed and stopping altogether. That’s where the 90-day plan shines—it helps you stay on track, so your messaging is consistent, and your audience knows when and where to find you.
These are decisions that, if not made in advance, can leave you feeling stuck, unsure of your next move, and paralyzed from taking consistent action. And let’s be honest—that’s the quickest way to slow down your progress.
Why Entrepreneurs Struggle with Marketing Consistency
The number one reason I see entrepreneurs, especially creatives like writers and web designers, start and stop their marketing is because they haven’t made these decisions in advance. Without a clear plan, you end up winging it—what I like to call throwing spaghetti at the wall. And while that might be fun in the kitchen, it’s no way to build a business.
Enter the 90-Day Marketing Plan
A 90-day marketing plan allows you to make these decisions ahead of time. It gives you clarity on what your next steps should be because you’ve already mapped them out. Imagine having a roadmap that tells you exactly what to do next—no more second-guessing, just confident, strategic actions.
For example, let’s say you’re a writer who wants to attract more clients for your done-for-you blog writing services. With a 90-day plan, you might decide to publish one insightful blog post per week, share snippets on social media, and reach out to potential clients with a personalized email campaign. All of these steps are planned out in advance, so you’re never left wondering what to do next.
Or maybe you’re a web designer aiming to fill your client roster. Your 90-day plan could include showcasing a portfolio project each week on Instagram, offering a free website audit to your email list, and running a targeted ad campaign on Facebook. By planning these actions ahead of time, you ensure that your marketing is consistent and that you’re always moving toward your goals.
I have 5 spots left for the FREE Marketing Intensives. For 30 days, we’ll work together to:
- Craft a clear, compelling message that positions your services to attract high-quality leads.
- Create a 90-day Marketing Plan that’s simple to implement and keeps your marketing consistent, so your cash flow follows suit.
This is your chance to work with me for FREE. After spots are gone the Marketing Intensives are going back to their original price of $997. So book your discovery call now!
