You have been running your business for a while and now you are at a stage where everything has evolved. 


You have new goals and visions for 2021, but your current website is not aligned with those new goals. 


Your website is not bad, but you know what you have will not help you hit this new income level that you desire. 


It’s time for a new chapter and you know that updating your website is a big part of that.


Today I want to talk to you about 5 big changes you need to make in your website before you can be able to hit your income goals and make 2020 your most profitable year yet.


#1 – YOUR IDEAL CLIENT:  Your website has to represent the current clients that you want to serve.  If you have a website that speaks to an ideal client that you no longer serve, then you best believe that you will keep attracting those clients that you don’t want to work with. Get clear on your new ideal client. It’s ok to go back to the basics and make sure that your website is speaking to this new ideal client that you want to serve.


#2 – YOUR PRICING: Are you still charging low prices? When it comes to pricing and income goals, it’s important that you revisit your margins. Because if in 2020 you want a higher income level. How do you expect to hit that when your undercharging. Make sure your prices are aligned with the goals and visions that you have for this year. Ask yourself. How many hours do you want to work? How much money do I want to earn? And then do the math. 


#3 – YOUR STORY: Your website has to demonstrate the businesswoman that you are today. Not the “getting started” women who had her website created 5 years ago. Make sure you re-write your about me page. Tell your new story. The story that got yours from where you were to where you are today. 


#4 – YOUR MESSAGE: Remember, you’re no longer serving those same people that you had 5 years ago. So if you’re business has evolved so has your message. The message that you have right now, probably won’t speak to the new ideal client that you want to serve. Re-visit your message and make sure it makes sense to the visions that you have for your business in this new year. 


#5 – YOUR UNIQUE VALUE: Don’t be afraid to showcase yourself on your website. Demonstrating how good you are at your craft will give people the trust they need to buy from you. Tell people, how great you are, how much you have evolved and how good it is to work with you. Remember the value that you can provide now, is more than when you started out, so make sure you have clarity on what they are and showcase that on your website. 


Making these changes on your website will help you reach the next level in your business. So make sure you’re looking at this when you start to create your new visions and goals for 2021. 



This 5-Day CHALLENGE starts on NOV 29th - DEC 3RD at 12 noon EST.

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