5 Tips to Crush your Brand Photo Shoot Session

Most of my clients are not professional models; they are business women, and entrepreneurs. I sometimes notice that as soon as they step on set and come face to face with me and my camera, they freeze up.

I hear them say, “I hate being in front of the camera,” “The camera adds 10 pounds,” “I always feel super awkward and don’t know where to put my hands.” I’ve heard it all before!

I’m here to help you let go of your fears, find your inner super model and learn to love this process. How are we going to do this?

Below are my five simple tips and tricks to nail your photo session. I’ll be your guide showing you how to ooze confidence and make your personality shine.

1. Be in the Right State of Mind

This is my favourite tip for creating amazing images! Listen to me, the camera WILL pick up your vibe if you’re having a bad day or don’t feel your best. On your photoshoot day, start your morning off by practising positive affirmations, dance around the house, sing in the shower, do whatever makes you FEEL like a rockstar and tap into those up vibes.

Feeling relaxed will allow you to embrace the experience and have fun. If you run into a situation that breaks your vibe, it’s okay. Close your eyes, take a deep breath and find your happy place. This will put a beautiful smile on your face. The camera forgives, but it can’t hide a bad feeling.

Pro Tip: Practice self-care the day before. Go to the spa for a massage, get your nails done, or take alone time if that soothes your soul.

2. Practice Posing

Many people feel they don’t have natural movements that look good on camera. The truth is, natural is what photographers look for. We encourage you to stand tall, confident and proud. It’s all about creating shapes and

angles with your body, bend your joints, keep your chest forward, belly in, relax your shoulders and arms.

Feeling awkward with hand placements? Place one in a pocket, fluff up your hair, or hold an object. Want to look as though you’re moving instead of standing still? Use small dynamic movements to create a candid feeling to your images.

Create a Pinterest board of poses (and share it with your photographer). Use the photos as a guide for your session and mimic the poses you love. Still feeling awkward on the day of? I’ve got a “Posing 101” tutorial in my back pocket at all times.

Pro Tip: Practice your favourite poses in the mirror at home prior to your photo session. Modelling is a skill – Trust me, professional models do it to perfect their craft.

3. Beat the Wardrobe Woes

No matter your body type, the number one wardrobe rule is to choose comfortable outfits that are also flattering and stylish. “So, what do I wear?”

Ladies, your outfits should be well-fitted and hug your body. This gives you shape and curves. Do not hide in baggy clothing. I repeat, do not hide in baggy clothing, it will make you look bigger. Solid colours are more suitable than prints because they can be distracting. And of course, make sure your colours are on brand. Accessories make an outfit and give it personality. Use hats, jewelry, shoes, belts, scarves, sunglasses to make an outfit pop!

3 Must Have Outfits:


Pull out the chunky sweater or layer your clothing for a nice, casual yet stylish look. If you want to go as simple as possible – jeans and t-shirt is the way to go for the ultimate comfy, classic casual look that photographs well.


A simple pencil skirt and camisole (The camera loves silky, shiny fabric) paired with a well-tailored suit cut jacket and a pop of colour with shoes and accessories works well for the corporate look. Don’t like skirts? Pant suits work too!

The “WOW” Outfit

Have some fun with this outfit. This is your boldest look that will stand out among the rest. Think of it as your signature look that tells people who you are just by what you’re wearing. Afterall, this is a PERSONAL BRANDING photoshoot.

Pro Tip: Make sure all clothing is dry cleaned and wrinkle free before the photo shoot.

4. Hair & Make-up

I don’t know any woman who doesn’t want to look their best on camera. Whether you go pro with hair and make-up or do it on your own – do whatever makes you feel comfortable.

Hair: Don’t wait until the day before your shoot to colour or cut your hair incase it needs to be fixed or you aren’t happy with the outcome. Do it a week ahead of your shooting date.

Makeup: If you are doing your own makeup, make sure to apply it a little heavier than you typically would. If you are hiring a Makeup Artist, have a pre-photo shoot chat to let them know what type of look you are going for. Make-up can give you a confidence boost! If you don’t do glam, that’s OK -your make-up artist can still keep it natural and fresh looking.

Pro Tip: Don’t forget to bring any favourite lipsticks or colours!

5. You, Me and The Camera

Get to know your photographer. Maybe you have a coffee meet up before the shoot or maybe you have a photoshoot planning video chat. Any way you do it – focus on seeing them as a friend. This will help you feel more relaxed and confident on set. Let’s have fun and create stunning images that attract the right audience!

Pro Tip: Get comfortable with your photographer by telling a funny story that will not only make you laugh but give you that natural smile!

I’m so excited to meet you and to create beautiful visuals that represent your brand. Need some guidance in developing a compelling personal brand?

I offer brand audits and coaching to bring your brand clarity and attract more dream clients.

Yes, I want a stand-out-from-the-crowd brand now! Email me at hello@wavewyld.com for a FREE brand discovery session.

In this call you will learn how to use brand stories to market yourself, tips to improve your online presence and what to post online. I look forward to chatting with ya!

This post was provided by Wave Wyld: Brand Photographer. Checkout Wave’s website at wavewyld.com


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