You probably know this already…
Adding testimonials to your website can increase your chances of conversions.
Here’s a statistic that makes this true:
Customer testimonials and case studies are considered the most effective content marketing tactics, identified by 89% and 88%, respectively, of B2B marketers. (2013 B2B Content Marketing Trends Report)
This is because when someone is doing the market research to buy your product or service, they want to know and trust that they’re making a good investment.
Seeing testimonials of your past clients or reviews of your products gives people a glimpse of what’s possible for them when they work with you or buy your product.
The more testimonials you have. The more chance you have to convert.
Here’s the thing…
You have to be strategic with your testimonials.
Not just have them for the sake of having them.
The quality of your testimonials matter.
There’s a big difference between getting a testimonial that describes how great it is to work with you. And a testimonial that drives action and increases your conversion.
You have to get testimonials that inspire your visitor to see what’s possible for them.
If you ask your client to write a brief testimonial about your services, without a set structure, then they won’t give you all the juicy details that inspire others to work with you. They’ll just give you a vague testimonial that won’t serve its purpose.
Today I want to help you upgrade the quality of your testimonials, so you can have testimonials on your website that will inspire others to work with you and increase your chances of conversions.
1. Ask questions that go into details about the experience.
Instead of asking “May you please give me a testimonial about my services?”
Ask: “what did you like about working with me?”
“Did you have any “a-ha” moments where something you were struggling with finally made sense?”
2. Add structure to your questions.
To get a glimpse at the overall experience you want to ask questions that overlook the beginning, middle, and end of your service. Ask questions that give you insight on what was it like for them before they worked with you, during the time of the service and after.
3. Ask for pictures.
When you add a face to your testimonial you give your visitor the clarity that your testimonial is real. And that your sources are credible.
4. Add before and after pictures. If applicable.
If you’re a designer or a visual artist, you’ll want to add testimonials in the form of before and afters. You’ll want to add testimonials that people can be able to visually see the results that you provide for your clients.
5. Ask for the results your services produced.
How much more clients/revenue did you gain from working with me? How many more subscribers/views and leads did you generate?
6. Ask for the emotional result your services produced.
Ask: How do you feel now about X, Y, and Z? What are you able to do now because you have invested in my services?
Now that you know how to get fantastic testimonials. Here are two ways you can boost conversions with your testimonials by 90%.
6. Ask for a video testimonial.
Not all your clients will give you a video testimonials. But if you can get them, why not! This will only boost your conversions. Again, you want your visitor can see what’s possible for them. And having a testimonial video of your past client stating her results will positively impact your bottom line.
7. Create Client feature/portfolio
Get on a zoom call and interview your past clients. Then share that as a client feature pos for your blog. Your customers would love to get featured on your website and this makes it a great way to show how you get along with your clients and your energy when you work with clients.
Ok, now you don’t have to do all the above to get great testimonials. Just take 1 or 2 things you can add to your exciting testimonials.
Now, let me know in the comments.
How do you ask for testimonials? Did you get any “aha’ moments or questions from this blog?