Let me tell you something…

Both you and me can have the same type of business, or sell the same product. Yet one canbe  more succesful than the other. Why is that?

Like my mentor Marie Forleo once said to me 

“It’s not what you know or sell, it’s about how you package and position it” – Marie Forleo

What does that mean for you and your business?

It means, you need to position your business or offering by leveraging your unique abilities.

You can do this by getting clear on what makes you unique and different from others in the same industry.

For example, 

What diffirenciates me from others in my industry is the fact that I’m extremely organized in the process of creating a website for my clients. I’m also detailed oriented and I’m able to articulate a visual design from I simple concept or idea. 

By knowing my uniqueness I can now leverage that so that I can standout from the crowd and know my position.

Now, all you have to do is let your clients and customers know what’s so unique about you. 

Sounds too simple right? Well it is… 

The problem with this is that most people out there are scared to talk about themselves and how great they are. But understand this. The more clear you can be about who you are and how you’re different, the more you will be able to attract those ideal customers that you’re looking for.

Remember, the fear of being judged will always be with you. All you have to do is not let your fear run your business.

If you found value in what you’ve just read, then feel free to share away.

 

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