Have you not started your website because you are having a hard time choosing the right platform for you?

Today I want to talk to you about the pros and cons of WordPress VS Squarespace, so you can finally make a decision and start creating a website that aligns with your business goals.

And yes before we get into the nitty gritty facts. Let’s talk about your website goals.

Your website goals may be almost the same as your business goals. Ex. Get 10k in revenue. Which is fine, but what when it comes to a website we want to reverse engineer much more and really understand how your website can help you make 10k revenue in a  month.

This about getting clear on all of this below:

  • What do you want people to visit on your website?
  • Do you want to collect emails? How many emails do you want to collect per month?
  • Do you want to provide value & resources for free or paid?
  • How much are you charging?
  • Will you be showing your prices?
  • What’s the strategy you have in place to convert your ideal client?
  • Do you need booking system?
  • Are you selling a program where you need a membership site?
  • Are you selling a physical program where you may need a shopping cart?
  • What’s the process to buying. What do clients have to do 1st 2nd and 3rd  your website in order to buy from you?
  • How many clients will you need to hit your revenue goal?

All these questions can be pretty overwhelming when you are just starting out. But taking the time to answer them and really get clear on what you want is the very first step.

Now let’s say you know what your website goals are. What’s next?

You must now pick a platform from where you want to create a website. But which is right for you and how do you know?

There’s so many blogs out there comparing these two platforms and it can be really overwhelming to make a choice. But I really want to make it easy for you to understand and choose which is the best platform for you.

So before continuing on to this post. Please download the worksheet and get really clear on your website goals. Then come back to the post to continue reading and then make a decision based on the platform that aligns with your business goals.

WordPress.org: is a CMS (Content Management System). This platform is FREE. But you’re required to get your own hosting. This means that you’ll have control of being able to pick and choose which hostings you want. You’ll also have the flexibility to move your website from one host to another if you prefer. Basically, wordpress gives you control and flexibility over your website. It’s a very robust platform that you can use to not only blog, but also create an online store for physical products and add a CRM(Customer Relationship Manager) systems to collect payments and book appointments write from your website.  

WordPress.org is set-up in a way that you are able to add plugins that give your website a more robust functionality. Because of the diverse of plugins in the market, there is no limit of what you can do. Of course not all these plugins are free, and you may sometimes need developer knowledge to make a custom functionality to your website. But the majority of the plugins on wordpress are user friendly and don’t require so much of coding knowledge to create a website.

WordPress.org Features:

  • Customizable Designs: Choose from a multi-source of templates & page builders
  • SEO Friendly: Works well with google crawlers, for your search engine rankings
  • Responsive Mobile Sites: You can use and visit your website on any mobile device
  • High Performance and Functionality: You’ll have a multitude of plugins that will add functionality & performance to your website
  • Manage on the Go: You are able to see your analytics and answer to comments on your mobile device
  • High Security: WordPress is very secure
  • Powerful Media Management: You are able to manage and upload, pictures songs, podcasts, pdf files and much more
  • Easy and Accessible: You don’t need coding knowledge to get your website up and running

*** So if you’re looking to create a website that books, appointments and sell your products online. I always recommend wordpress.

Squarespace: Is a paid platform, where they provide the hosting. And has very limited functionality if you have the basic plan. Of course if you have the advance plan you get to do more and add more functionality to the website.

But when it comes to having control over your website, it’s very limited. Because if you decide you want to migrate your website to another hosting, you can’t because squarespaces owns it. You’ll also have to buy space and storage if you want to add more products or services than what a package brings.  

Plus, squarespace also takes about 3% of your revenue every time you make a sale. And is also limited if you want to add robust functionality to your shopping cart. Like send someone an email to remind them to finish the order on their shopping cart, etc.

Squarespace is the best option for you if you have a photography or consulting business. Or you showcase art and design. Because it is very simple to use and they have beautiful templates that you can easily customize. Yet it is not robust in high performance and functionality for a more complex website.

Squarespace features:

  • Design Flexibility
  • Drag & Drop Manager: Add and organize your images instantly.
  • Connected Services
  • Layout Engine 2: Manage layouts and move things around easily
  • User Data Collection:  Easily enable newsletter signups from your website with the Newsletter Block.
  • Site Configurations: be able to make changes right from the front end

Know this: No matter which platform you use. You must have a strategy in place to convert your browsers into buyers. That’s why I have created this 2-hour live masterclass where you’ll be able to create a strategy and execution plan to create a website that helps you achieve your business goals from start to finish.

Let’s discuss this even further. Are still struggling to choose a platform for you? If so, how did this post help. And what questions or concerns do you have about this or any other website platform? I’ll love to know.

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