3 tricks to attract more clients

Do you want to attract your ideal client, but don’t know how? Today I want to talk to you about 3 Keys things you need to have on your website to convert those visitors into buyers.

Most of the time we are so stressed out about our website because we’re focused on the fonts and colors and not on what we actually need to focus on to get those ideal clients to buy our products and services. Often, we think that it’s about our brand and a nice looking website. And don’t get me wrong the first impression is important for your ideal customer. But hear me out.

If you have a website that is pretty, with nice fonts and lovely colors, and you’re still not converting your ideal client to buy your products and services, then we have a problem.

That’s why I want to share with you these 3 key things you need to have on your website if you want to attract more clients.

Key #1: You need to have a “WHAT I DO STATEMENT”

A “What I Do Statement” is a clear message that tells your ideal client what you do and how you can provide a solution to their problem. Having a “what I do statement” can help your visitor determine if they are in the right place. This means you have to be clear on your message of what you do, who you do it for and what is the problem that you solve. Making it clear with the first piece of copy your website demonstrates is the value that you provide without being vague or fancy with your wording.

Key #2: You must always tell people what you want them to do next.

Yes, it can be as simple as that. Tell them what you want them to do next. Don’t expect them to know how to navigate your website. If you want them to learn more about your services when they are at your home page. Tell them just that “Click here to learn more about my service”. We humans always want to know what to do next, we love to be guided and taken care of. So make it easy by making sure you have the right calls to action on your website.

Key #3: Show them that you know what you’re doing.

If you don’t learn anything from this post, please take away this. Social proof will skyrocket your conversions. You can tell your ideal customer that you have the best solution to their problem, but when we don’t see other people’s results from buying. We’re often very skeptical to hit the buy button even when we know it’s the right product or service for us. We tend to overthink it. But, what if instead of spending time overthinking to buy, you give them social proof that your service is top notch and you demonstrate that what you do actually gives your clients results.

Ask yourself this. When you see a friend that has lost weight with a product they were using. Would you overthink about buying the product after you have seen the results that you want for yourself on another person? No, you don’t. You go ahead and buy the product because you know that if that person can create those results for themselves, you can too.

So what I’m trying to say is to don’t forget to add your client testimonials to your website. You can get creative and do “Before & After’s” to showcase a special client. The more testimonials you have the better. And if you’re just starting out, don’t be skeptical to give out your services for free to get a testimonial. That testimonial that you’ll get in return may be that little key thing your website might need to convert your first client.

So there you have it, 3 Key things you need to have on your website if you want to attract more clients.

Key #1: Clear message.

Key #2: Calls to action

Key #3: Social Proof

Now, you tell me. Which one of these 3 key things is your website missing? And where in your website will you be adding these 3 key things to attract more clients?

Have you checked out my last blog post?


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